27 Dec 2017
Anti-counterfeit, Blog
December 27, 2017 YPB Marketing

Unilever Pakistan Signs Five Year Contract with YPB

  • Multi- million dollar contract revenues
  • Multiple projects already underway
  • Utilises YPB’s Protect, Detect, Connect solution

Brand Protection and Customer Connection solutions company YPB Group Ltd (ASX: YPB) is pleased to announce that it has signed a five year agreement with Unilever Pakistan.

Following on from our announcement on 29th November 2017 and our successful Black Friday campaign with Unilever Pakistan – we now have additional projects in progress and a clear five year vision to bring YPB’s solution suite to consumers in Pakistan

Unilever is Pakistan’s largest fast moving consumer goods company with revenues of AUD960m in 2016. As of August 2017. The FMCG sector is growing at double digit rates in Pakistan. 
Over the next few months YPB and Unilever will deploy YPB Connect in the areas of Beacon and foot traffic analysis – helping Unilever and retailers understand their customer demographics and market more specifically to those customers as well as creating new ones through targeted social media campaigns and in store activities all driven by YPB Connect.

Social media and e-commerce are burgeoning in Pakistan and much of South Asia given the young and tech – savvy demographic of the population. This gives Unilever a distinct advantage in partnering with YPB and being at the forefront of these sweeping changes.

Additionally, YPB will help Unilever with track and trace of products via YPBSecuretrack and ensuring that genuine Unilever product is delivered to the correct sub-distributors and to the markets for which it is intended. The so-called ‘Grey Market’ is addressed using YPB’s SecureTrack.

Over the next five years YPB and Unilever Pakistan will continue to develop joint projects and solutions which ensure Unilever stays at the forefront of this rapidly growing sector which relies on innovation and brand loyalty in an extremely competitive market environment.

Executive Chairman John Houston said: “We are excited to be partnering long term with Unilever Pakistan who share our vision of connecting brands and customers.