In recent years, China has opened its trade policies, providing opportunities for Australian consumer packaged goods (CPG) brands to enter the Chinese market. However, with increased competition, brands need to stand out to succeed. This is where personalised CPG marketing comes in, leveraging QR code technology to engage with Chinese consumers on a personal level. In this article, we’ll explore the benefits of personalised CPG marketing and how Australian brands can implement this strategy effectively with YPB Group.
Why Personalised CPG Marketing Works
QR codes have become a ubiquitous part of daily life in China, used for everything from mobile payments to food ordering. This presents an opportunity for CPG brands to engage with consumers through personalised QR code marketing. By incorporating QR codes on product packaging, brands can drive traffic to their social media pages, offer discounts and rewards, provide product information, and collect consumer data.
Implementing Personalised CPG Marketing
To implement personalised CPG marketing effectively, it’s crucial to choose the right QR code technology and placement. YPB Group offers a customisable QR code generator and expert advice on QR code placement to maximise engagement with consumers. Compelling content is also essential to entice consumers to scan QR codes. Testing and optimising QR codes are necessary to ensure maximum effectiveness.
YPB Group has helped other CPG brands increase reordering, visibility, and return on marketing investments. For example, a leading Australian infant formula brand saw a 50% increase in reordering after implementing YPB Group’s QR code technology. Additionally, a well-known Australian skincare brand achieved a 65% engagement rate and a 38% click-through rate on their QR codes.
Conclusion
Personalised QR code marketing is a powerful tool for Australian CPG brands looking to succeed in the Chinese market. By leveraging YPB Group’s expertise and customisable QR code technology, brands can increase reordering, visibility, and return on marketing investments. With China’s open trade policies providing unprecedented opportunities, there’s never been a better time to unlock the power of personalised QR code marketing.
Unlock the Power of Personalised QR Code Marketing for Your CPG Brand’s Product Packaging with YPB Group.
Contact us today to learn more about personalised CPG marketing and how YPB Group can help your brand succeed in the Chinese market. With just a few simple clicks, you can take your brand to the next level with personalised QR code marketing
