- First revenues for revolutionary MotifMicro™ authentication technology
- Commercial launch in massive collectible sneaker market, initially in USA
Product authentication and consumer engagement solutions provider YPB Group Limited (ASX:YPB)
is pleased to confirm that the first of two steps in the maiden commercialisation of its revolutionary
MotifMicroTM (MM) authentication technology, as foreshadowed to ASX on 14 January 2021, has
been achieved.
YPB previously advised the market of a Master Services Agreement with Wireless Applications Pty Ltd
(WAPL) to employ YPB’s authentication solutions in the collectible sneaker market in the USA.
YPB is now pleased to confirm that the first products, YPB tracer embedded labels has been delivered
and that YPB has received first revenues, roughly 33% of the minimum contracted year 1 revenues.
Over the 5 year life of the MSA, YPB is to receive minimum revenue of $1m with progressive annual
step-ups over the 5 years.
As previously explained, the maiden commercialisation plan has two steps, the first of which has now
been completed:
Phase one – supply of labels and scanners:
- YPB has supplied scanners and a serialised, branded, anti-tamper and anti-counterfeit QR
label embedded with YPB tracer. This allows WAPL’s USA based retailers to confirm
product authenticity in-store and attract customers in-store. The serialised tags and labels
assign a unique digital identity to each collectable item and YPB’s tracer is a physical
means to prevent the substitution of fake digital IDs by interjecting fake QR codes. This
combined digital and physical counterfeit protection is unique to YPB. - In anticipation of the MM launch, YPB has also embedded MM1 technology in the first
supplied products so that when MM goes fully live in the next few months, consumers will
be able to self-authenticate sneakers tagged prior to MM1’s launch. - The following link demonstrates the scanning of the labels by both smartphone and YPB’s
scanner to confirm the presence of both MM1 and YPB tracer:
Images and links can be found at www.ypbsystems.com/news
Phase two – MM1 smartphone authentication.
- MM1 technology will roll out when YPB releases an enhanced, “B2C” MM1 consumer app,
expected in Q2 2021, and WAPL completes its own specialised collectibles app with
embedded blockchain records, also due imminently.
The sneaker and collectibles reseller market is vibrant, enormous and increasingly considered an
investment market in its own right as described in these two articles:
https://www.inputmag.com/style/nike-air-jordan-1-trophy-room-snkrs-resell-backdoor-bots
WAPL has also advised of its go to market strategy to be launched soon which will adopt the market-
facing identity of SLiiP (powered by Legitifli) and can be found at:
YPB Group CEO John Houston said: “In initially announcing this contract, I emphasised its importance
to YPB, being the first monetisation of our large investment in MotifMicro and an explicit
acknowledgement of MM’s commercial value, relevance and appeal. The receipt of first revenues
is early confirmation of that claim.
Partnering with WAPL gives us leveraged access at negligible cost to an exciting opportunity in the
USA collectibles market. Collectibles are a vibrant, global, well-defined market with critical need for
product authentication solutions.
MM1 is the first truly mass-market, forensic-quality solution able to assure authenticity and be rolled
out rapidly due to the ubiquity of the enabling implementation technology, the smartphone. Our
technology is based on years of advanced materials science development and Artificial Intelligence
(AI) skills in smartphone app development.
I’ve been convinced of MotifMicro’s enormous nascent value for years and with our first
implementation being in area of such need and scale I’m excited that we are starting to now
crystalise that value for shareholders via a leveraged model of partnering with innovators in big
markets such as the upcoming launch of SLiiP.”
