- 3-year Master Service Agreement with Australian Dairy Nutritionals Group (AHF).
- Further validates the consumer engagement potential of YPB’s Connect to consumer goods manufacturers.
- AHF (ASX: AHF) is a vertically integrated premium organic dairy company with a just launched premium range of infant formulas.
- Connect will deepen AHF’s understanding of and engagement with its consumers in domestic and export markets.
Anti-counterfeit and consumer engagement solutions provider YPB Group Limited (ASX: YPB) is pleased to advise that it has signed a 3-year Master Service Agreement (MSA) to supply its CONNECT platform and serialised QR codes to Australian Dairy Nutritionals Group (ASX: AHF).
CONNECT is an integrated product authentication, track and trace, and consumer engagement SaaS platform that simultaneously helps brands deal with counterfeit, improve supply chain efficiencies and engage directly with end consumers of their products through the use of serialised QR codes.
AHF is a vertically integrated dairy farmer and dairy goods producer, owning 3 specialist dairy farms and a dairy manufacturing factory in Camperdown, Victoria. Its branded products are sold throughout Australia through a range of channels. It also contract manufactures for a selection of premium dairy brands.
The key terms of the MSA are as follows:
- The MSA is between YPB and Australian Nutritionals Group Limited (AHF).
- AHF appoints YPB as the preferred supplier of serialised QR codes to their products during the term.
- The term of the MSA is 3 years with either party being able to extend the term for a further term of 2 years unless either party gives notice to the other 30 days prior to the end of the initial term not to extend.
- The MSA does not provide for a minimum purchase quantity in the first 12 months.
- YPB considers that the MSA with AHF is material as it signifies a significant preferred supplier agreement within the export dairy sector.
- The MSA contains other standard terms for a supply agreement of this nature including provisions relating to the use relating to the CONNECT platform and serialised QR codes and ownership of intellectual property rights relating to CONNECT being retained by YPB.
The contract is for a 3-year term and will initially be used for AHF’s future Gradulac Gentle range of infant formula.
YPB Group CEO John Houston said: “Our strategy of building expertise and momentum in specific industry verticals is paying off, and it is pleasing to add a further customer in the high growth, high value dairy nutritionals sector. AHF’s Camperdown Dairy has a proud and long history, and I look forward to YPB helping AHF drive the value of its brands and grow the lifetime value of its customers through direct, technology-enabled consumer engagement.”
This announcement has been authorised by the Board of YPB Group Limited. For further information please contact:
YPB investor enquiries
investors@ypbsystems.com
Ben Jarvis
0413 150 448
Ben.jarvis@sdir.com.au
Six Degrees Investor Relations
