Consumer Engagement 01 Mar 2023 Personalised CPG Marketing: How Australian Brands Can Capitalise on China’s Open Trade In recent years, China has opened its trade policies, providing opportunities for Australian consumer packaged goods (CPG) brands to enter… YPB Marketing
Anti-counterfeit 20 Feb 2023 Ensuring Safe and Traceable Baby Formula: The Importance of QR Codes For parents, the health and safety of their children is of utmost importance, especially when it comes to the food… YPB Marketing
Authentication, Blog, Customer engagement 16 Feb 2023 Maximising Consumer Packaged Goods Marketing: A Guide for Brands The Keys To Maximising Consumer Packaged Goods Marketing: 1. Target Audience: Understand your audience, develop the unique value proposition, and… YPB Marketing
Anti-counterfeit 10 Feb 2023 Protecting Your Products with Anti-Counterfeit Labels: The Techniques and Technologies With the rise of counterfeiting in the market, businesses need to take the necessary steps to protect their products and… YPB Marketing
Anti-counterfeit, Authentication, Blog 25 Jan 2023 Serialised QR Codes: The Benefits for Businesses Combat counterfeiting and protect your brand with QR code serialisation. This unique tracking method assigns a QR code to each… YPB Marketing
Anti-counterfeit, Authentication 09 Jan 2023 Product Authentication: Ensuring the Integrity of Your Brand Anti-Counterfeiting Strategies for Product Authentication Counterfeiting is a pervasive problem that affects businesses across all industries, causing billions of dollars… YPB Marketing
Anti-counterfeit, Authentication 09 Jan 2023 The Four Pillars of Anti-Counterfeit Protection anti-counterfeit protection and product authentication Protect your brand, products, and customers from counterfeit products with these four essential strategies. Here… YPB Marketing
Anti-counterfeit 15 Dec 2022 Connected Packaging Boosts Customer Engagement and Generates a High ROI for Brands For brands looking to encourage customer engagement using their products, connected packaging is desirable. Through this kind of interaction with… YPB Marketing
Anti-counterfeit, Authentication, Blog 21 Nov 2022 Preventing Official Documents from Fraud – Official Document Security How to prevent official documents from being forged, faked, spoofed or tampered with We are all living in a… YPB Marketing
Anti-counterfeit, Authentication, Customer engagement 08 Nov 2022 Understanding smart packaging The design of product packaging was brought in with the core purpose of protecting the contents of packaged goods. Now… YPB Marketing
