ASX ANNOUNCEMENT
ASX: YPB |22nd August 2022
MotifMicro application to be released to App Stores
- MotifMicro to be publicly released to both iOS and Google Play App stores
- Makes the MotifMicro App available widely for B2B for partners globally
- Significant enhancements now completed within the App
- MotifMicro is currently in global trials allowing partners full access to the App
Anti-counterfeit and consumer engagement technology group YPB Group Limited (ASX: YPB) is
pleased to advise that it has made application to the Apple iOS and Google Play App Stores for
public release of the MotifMicro (MM1) App.
The App will be made available publicly for the first time for B2B use by the Company’s partners.
Over the past several months and based on feedback and guidance from YPB’s partners,
extensive updates have been made to the MM1 App leading to this release.
The Company believes this is a material development and milestone because this is the first ever
release on an “App Store” of the MotifMicro application allowing wide and simple access to the App
by our partners. Previously, the MotifMicro App had to be directly sent to user’s phones using an ID or IMEI of the phone to be used. The widened availability will not in itself generate revenue as the revenue associated with MotifMicro is derived from the sale of YPB’s proprietary microparticles
which are incorporated in inks, plastics and other production substrates.
As previously announced to the market, YPB has currently contracted 4 paid trial partners in
Australia, SE Asia, India and the Middle East, the Company believes that each of these trial
partners require this access and this access can speed adoption with such partners.
The App now supports Android V9 and iPhone X and later due to the development of a Camera
calibration feature which makes very wide adoption possible (especially for Android). The App now
hosts a vastly improved user interface plus a significantly enhanced detection model based on AI
principles to allow detection of MotifMicro particles in real world conditions with an unmodified
smartphone.
As announced to the market on October 5 th 2021, the Company was granted US patent No.
11,138,612 in October 2021 which provides coverage over technologies employing a mobile device to determine the presence of a tracer containing phosphor read by the camera of a mobile
phone, PDA or tablet device. That Patent provides coverage until 10 th February 2035 and has
priority date of 26 th March 2014.
The App is securely Cloud based allowing updates to be made without impacting the user
experience and reducing the amount of storage required on the user’s smartphone.
Executive Chairman John Houston said: “I’m delighted to announce this material milestone for
YPB’s groundbreaking MotifMicro technology. The App has been significantly enhanced using
feedback from our trial partners and App store access allows for more rapid rollout of MotifMicro
globally.”
This announcement is authorised by the board of directors of YPB.
Ends.
For further information please contact:
YPB Investor enquiries
investors@ypbsystems.com
Ben Jarvis
0413 150 448
Ben.jarvis@sdir.com.au
Six Degrees Investor Relations
About YPB Group
YPB Group Limited (ASX:YPB) develops and sells a suite of product authentication and consumer
engagement technologies designed for a world where authenticity triggers engagement, and the value of consented first-party data is ever increasing.
The combination of YPB’s covert tracer and smartphone authentication technologies together with its proprietary Connect platform allows product packaging to become connected. YPB’s technology opens cost-effective, digital, and direct marketing channels between brands and their consumers, while protecting both against counterfeits and allowing tailored marketing campaigns directly back to the scanning smartphone.
YPB is focused on the rapidly growing Australian, South-East Asian, and Chinese markets and our focus is dairy products, official identification documents, alcohol brands, FMCG manufacturers, global packaging partners and integrators. Our target markets represent billions of items and are growing rapidly. To learn more please visit: https://www.ypbsystems.com
