12 Apr 2023
Anti-counterfeit
April 12, 2023 YPB Marketing

ASX ANNOUNCEMENT ASX: YPB | 12 April 2023

ASX ANNOUNCEMENT ASX: YPB | 12 April 2023

UnifAI app approved for release on APP Stores

  • The UnifAI APP houses three of YPB’s mobile technologies in one app and AI solutions to follow
  • Considered to be unique in the authentication market
  • Allows ProtectCodes, MotifMicro and tracer/scanner results to be viewed in Connect, YPB’s global dashboard
  • Trademark for UnifAI application submitted to IP Australia

Authentication and consumer engagement solutions creator YPB Group Limited (ASX: YPB) is pleased to announce that it has received approval from Apple to release its UnifAI application to the APP store and at the same time it will be released to the Google Play store. There will be no charge to download the UnifAI app at this release.

YPB UnifAI APP

Originally developed as the MotifMicro app, UnifAI has been extended to now be an all-in-1 app powering smartphone access to each of our MotifMicro®, YPB Tracer® and ProtectCode® consumer engagement and authentication technologies.

The development of the UnifAI APP is a major success for our tech team and has potentially profound commercial significance. It enables any scan to confirm authenticity using any of YPB’s authentication technologies to generate valuable consented first-party data.

This first-party data is generated by the act of scanning at any point in a supply chain, at the point of sale or the point of consumption. The YPB UnifAI APP then provides wireless connectivity between the scanning device and YPB Connect, allowing the consented capture and analysis of the data. This data capture and analysis creates significant value for YPB’s customers as it offers visibility as to where, when and by whom interactions are occurring with their products. This data is otherwise generally not available or, if it is, it is difficult and expensive to collect.

From YPB’s perspective, the addition of this digital transfer technology and smartphone interface to all products via YPB UnifAI APP has allowed our entire product suite (and future innovations) to be integrated into YPB Connect, our Global Dashboard, potentially producing benefits including:

Increased recurring revenue opportunities – greater range and wider applications for scanners and tracers, and digital transfer capability for serialised products with greater value for our customers.
Shorter sales cycles – a fully coherent solution set making multiple-product purchases more likely as customers easily pick and mix.
Expanded generation of high-value data – previously offline products such as YPB Tracer now generate digital output through UnifAI APP linked to a smartphone, capturing date, time, and location of the scans and results helping Companies and their brand protection teams to manage activities and Key Performance Indicators.

This announcement has been authorised by the Board of YPB Group Limited.

Ends.

For further information please contact:
YPB investor enquiries
investors@ypbsystems.com

Ben Jarvis
0413 150 448
Ben.jarvis@sdir.com.au
Six Degrees Investor Relations

 

About YPB Group

YPB Group Limited (ASX: YPB) is listed on the Australian Stock Exchange and has developed and sells of a suite of physical, digital, and AI-based authentication technologies with a vast range of applications. Our solutions can easily authenticate a myriad of items, such as FMCG (fast-moving consumer goods) products, official identification documents, pharmaceuticals, nutraceuticals, dairy products, tax stamps, transactions – and even people.

Our solutions trigger engagement with consumers in a consented, cost-effective, and direct manner. Our proprietary technologies utilize Bluetooth and/or smartphones to capture and analyse invaluable authentication data in our Connect™ global intelligence platform, providing real-time, first-party, and worldwide market intelligence data. This actionable data enables brands to establish digital and direct marketing channels with their customers.

The markets YPB is targeting comprise many billions of items, and this number is growing rapidly, providing YPB with significant growth opportunities for its authentication and consumer engagement technologies.

 

YPB Group Limited
Level 5
126 Phillip Street
SYDNEY NSW 2000
ypbsystems.com