An ethical investment with long term promise
A sweeping global trend is an emerging, a pan-Asian, middle-class estimated at 807 Million people. A larger group of people have expendable wealth and are willing to go out of their way to ensure they’re buying authentic products from authentic brands.
YPB’s suite of industry-leading anti-counterfeit and retail engagement products are being increasingly adopted by brands all over the world to protect their customers and their brand reputations from counterfeit and theft.
At the same time the world is undergoing a massive decline in traditional mass marketing the need for brands to engage directly with their customers, and this is where YPB is also becoming a global leader. Authenticity triggers engagement and more and more brands are looking to YPB to help them engage with their customers.
And as counterfeiters become increasingly sophisticated and nefarious, Governments need to stay ahead by enhancing their vital documents with new, unable to be copied technologies.